SOCIAL STRATEGY
WITH AN EDITORIAL EYE.
Hi, I'm Madison
I've always been drawn to the way a great story can bring people together. Over the past decade, I've turned that curiosity into a career building social strategies and creating content for hospitality, lifestyle, and consumer brands.
Social media is a space to connect and inspire: where stories live, community shapes, imagination thrives, and creativity flows naturally. My work is rooted in thoughtful storytelling, purposeful aesthetics, and intentional living.
I love the mix of big ideas and hands-on making, and I'm happiest when the work feels thoughtful, timely, and human. Outside of my day job, I run All Tomorrow's Parties, an online vintage shop inspired by my love of style, music, and pieces with a story to tell.
WHAT I BRING
Thoughtful strategy, creative storytelling, and content that connects.
01
SOCIAL & CONTENT STRATEGY
02
Channel strategy, editorial planning, publishing, community management, and reporting.
CREATIVE DIRECTION
Concepts, shot lists, production, copy, and short-form video.
03
INFLUENCER MARKETING
04
Creator discovery, outreach, briefs, and partnerships across markets.
PAID SOCIAL CREATIVE
Creative strategy and execution for Meta and TikTok campaigns.
230k+
COMBINED INSTAGRAM FOLLOWING GROWN ACROSS SEVEN ACCOUNTS
35%
INCREASE IN PAID CAMPAIGN REACH
20% YOY
INCREASE IN CONTENT ENGAGEMENT
STRATEGY
CREATIVE
COMMUNITY
SELECTED WORK
CAMPAIGNS I'VE HELPED BRING TO LIFE
